EY’s Fraud Investigation & Dispute Solutions (FIDS) have designed a consistent content universe, reaching from gross sales substance over dedicated activities as much as a particularly developed track inside Among the most prestigious executive MBA courses on the planet.
The concept, working with sensible provider style and design, enhanced customer’s brand picture and gathered a media achieve of the whopping four hundred million individuals.
ACCIONA, a world renewable Vitality and infrastructure group, wanted a global concept to convey our exhilaration about the opportunity of renewable Electricity, so we designed a a hundred% EcoPowered vehicle which became the very first electric automobile to take part and total the Dakar rally in 2017. The media method centered on serious-time communications through the challenge's owned media channels.
To manifest Svenska Spel’s job as a corporate citizen, and to build additional meaning into their sponsorship, we developed Athletics Swedish for Immgrants – a long-expression initiative instructing Swedish to freshly-arrivals, utilizing the language of athletics.
Sending the proper message, at the correct time, through the proper channel: an built-in utilization of interaction channels creates a strong 360 diploma marriage with stakeholders.
In 2016, Johnnie Walker created Ode to Lesvos, a short documentary that tells the Tale from the impressive, humanitarian response of your Greek islanders who opened their hearts to hundreds of A large number of refugees who arrived on their own shores.
So that you can increase standard recognition, arouse enthusiasm and guidance engagement, the corporate made the decision to read more intensify its PR actions on this topic along with companions.
Reputable influencers shift the dial. They established the agenda and convey other audiences along with them. Setting up the ROI of influencer relations is notoriously tricky; having said that, Individuals initiatives that Obviously display a strategic and powerful utilization of electronic media and interaction will triumph On this EEA class.
AfterShokz, an innovative headphone brand, wanted to start from the Nordics and maximise consciousness to take on a lot more proven makes. Turning faraway from a conventional PR technique and right participating working and biking influencers across a number of channels, a reach of 7 million was attained.
4 - seven February 2025
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To launch new, revolutionary beverage 7UP Lemon Lemon into four European markets, PepsiCo developed a Innovative campaign notion propelled by in-depth global consumer study.
Though an complete necessity for our modern-day planet, for these industries controversy is rarely far away. Who did finest in strengthening the interaction by winning over stakeholders and public audiences?
The Raiffeisen Forum is Switzerland’s 1st long lasting Conference spot for politics, company and Modern society. Its architectural orientation attracts on the metaphor on the theatre.